why we exist

WE BELIEVE IN MAKING WEALTH ACCESSIBLE FOR THE MASSES.

We achieve this by redefining how stock investing is done. We know that it is extremely difficult for humans to make wise investment decisions due to an overwhelming amount of information and choices. We believe that AI is much better at making these complex yet important decisions, and that it will beat the best professional fund manager over time.

And we are making this service available to everyone.

HOW IT WORKS

DATA INGESTION

We comb the web and process petabytes of data related to stocks, from unstructured social data to financial data.

ANALYSIS VIA DEEP LEARNING

Our algorithm finds patterns in stock volatility (when a stock goes up or down), and predicts the stock price based on those patterns.

PORTFOLIO OPTIMIZATION OR CUSTOMIZATION

Based on a customer’s preference for risk levels, industries, or companies; a customized portfolio is generated.

ROBOT TRADING

The algorithm makes decisions to buy, hold, or sell stocks without any human intervention on a monthly cycle.

OUR PERFORMANCE

BOOJA OUTPERFORMS KOSPI 200 CONSISTENTLY FOR 2 YEARS
Return is based on conservative, low risk option

BOOJA OUTPERFORMS S&P 500 OVER 5 YEARS BY +17.51%p
Return is based on conservative, low risk option

Testimonials

TARGET MARKET

millennials possessing idle money and is very comfortable with technology

WHAT MAKES US UNIQUE?

We believe our market-beating technology coupled with our obsession to deliver the best experience for our customers makes us unique.

We know that millennials value experiences over buying things and it’s hard to know when to spend your earnings meaningfully. We give them a nudge when they deserve to treat themselves (like a massage).

ABOUT US

We are a group of seasoned professionals with a mission to offer consumers the simplest and delightful experience with industry-leading returns. Booya Booja!

FOUNDING TEAM

GUNSO (Kyeong Seo) KIM / PhD, CEO

Gunso Kim is a serial entrepreneur. He founded Daumsoft, one of the leading big data companies in Korea; and was a founding team of Daum, one of the largest internal portals in South Korea. He also served as CIO of Seoul City government where he received the award of CIO of the year 2013 by IDC. Gunso was the “innovation fellow” of the Haas School of Business at UC Berkeley and is currently affiliated with Stanford University as a visiting scholar. He received a PhD from Yonsei University where he received his MS and BS in Computer Science. He balances his time by enjoying jogging and golf when he finds time to relax outside of work.


JUNTAE YOON / PhD, CTO

Juntae is responsible for the technology management at Booja. His expertise is in Natural Language Processing, Machine Learning, Text Mining, and Big Data Processing. He served as VP of Daumsoft as the head of R&D. Some examples of his projects when he worked there include: stock market prediction using machine learning, Trendsmap and social metrics, a social big data analysis platform, and conversational agent development using natural language. He received a PhD, MS, and BS from Yonsei University in Computer Science and was a post-doctoral research fellow at University of Pennsylvania.


SOH (Sohyeong) KIM/ Advisor

Soh develops the corporate and innovation strategies for Booja and a strategic partnership. Soh does research and teaches at the Center for Design Research at Stanford University. She has worked at Daimler-Mercedes and Cisco Systems. She received a PhD from UC Berkeley, a MS from Stanford and London School of Economics, and a BA from Korea University. Soh worked with creative industries, such as food innovation and design based on her doctoral research, and works with top-notch chefs on innovative design and strategy to unpack creativity.


JW (Jungwoo) KIM / Head of Strategy

JW has led design and product teams at both small and big companies that include tethr, Intuit, Match.com, Google, and Travelocity. He received a Masters degree from Stanford University’s Design program and a BS in Engineering from Seoul National University. When he has time, he can be seen snowboarding in Lake Tahoe or helping students at the d.school from Stanford University.